Starting with one care home in 1987, Agincare Homes holdings have grown to become a large group of over 19 care and nursing homes throughout the south of England. Anson Marketing provides a one-stop outsourced marketing communications solution. On an ongoing basis we plan and create marketing campaigns for both recruitment and service users.This requires an integrated approach both on and off line.
Periodic marketing campaigns include local press, county magazines, local radio, direct-mail and of course a full suite of online marketing. Using dedicated phone numbers we can track and monitor the success of an individual campaign, furthermore we work closely with the registered managers of the individual homes to find out where their enquiries are coming from.
“I trust Anson marketing implicitly with our marketing support services he is proactive, efficient and most importantly effective.”
Anson marketing Receive the operational reports from each home on a weekly basis and Plan campaigns for homes with vacancies. Strategic buying of both radio and press insures low last minute rates in prime position. Public relations campaigns also amalgamate with the paid for advertising to ensure maximum effectiveness.The service includes the design and artworking the adverts and the overall campaign management.