Starting with one care home in 1987, Agincare Homes Holdings has grown to become a large group of over 20 care and nursing homes throughout the south of England. Anson Marketing provides a one-stop outsourced marketing communications solution. On an ongoing basis we plan and create marketing campaigns for both recruitment and service users. This requires an integrated approach both on and off line.
The marketing campaigns include local press, county magazines, local radio, direct-mail and of course a full suite of online marketing support. Using dedicated phone numbers we track and monitor the success of an individual campaign, furthermore we work closely with the registered managers of the individual homes to find out where their enquiries are coming from.
“I trust Anson Marketing implicitly with our marketing support services he is proactive, efficient and most importantly effective.”
Strategic buying of both radio and press ensures last minute rates in prime positions. Public relations campaigns work in conjunction with the paid for advertising to ensure maximum impact and effectiveness. The end-to-end service includes the design and artworking of the adverts, production of the radio adverts and the overall campaign management.