Meta Data | Yoast SEO | Rich Snippets | Keyword Research
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patrick@ansonmarketing.co.uk
SEO or Search Engine Optimization is the practice of optimizing your web pages to drive free organic traffic from search engines like Google. The first organic search result in Google receives an average of 28.5% to 31.9% of clicks. In general, an increase in clicks typically correlates with a higher number of sales or inquiries. Prior to developing a website, it is essential to identify the most relevant keywords and phrases for which the site should be optimized. All of my websites undergo comprehensive keyword research to establish the best combinations of keywords.
A few key pointers to understanding how your website will perform
Domain Authority (DA) is a metric that predicts how well a website will rank on search engine results pages (SERPs). A scorce of 0 - 100 indicates how well a website will rank on search engines. Anything over 10 is a good sign and will generate a return in the SERPs.
Internal links are hyperlinks located on a specific page of your website that guide the reader to another page within the same site. In effect you are telling the search engines that there is relevent important contentelsewhere on the site.
An external link refers to a hyperlink that directs the reader to a reputable page on a separate website. Establishing links from other sites to your own contributes to enhancing both your Domain Authority and Page Authority.
Each page must be optimized for a distinct set of keywords, which Yoast SEO refers to as focus keywords. Our objective is to communicate to search engines, in a natural manner, the subject matter of the page, thereby indicating the keywords for which the page should be indexed.
Keyword analysis refers to the examination of the keywords or search terms that attract visitors to your website via both organic and paid search methods. Consequently, keyword analysis serves as the foundational element and essential basis for search marketing initiatives.
Each page must be optimized for a distinct set of keywords, which Yoast SEO refers to as focus keywords. Our objective is to communicate to search engines, in a natural manner, the subject matter of the page, thereby indicating the keywords for which the page should be indexed.
Internal linking plays a crucial role for Google and other search engines. Google utilizes links to navigate and identify content on websites, subsequently influencing the ranking of that content in search results. When a post or page receives numerous links, it indicates to Google that the article is significant or of high value.
The act of search engine submission involves providing the URL or domain name of your website, as well as its individual pages, to search engines, thereby informing them of the existence of these pages. The search engines will give feedback on these pages so you can check if there are any isssues or improvements.
The importance of on-going content creation is evident in its capacity to enhance credibility, foster brand authority, and increase organic traffic to websites. High-quality content not only aids businesses in achieving greater visibility in search engine rankings but also contributes to cultivating a favorable image among consumers.
External link building plays a crucial role in search engine optimization (SEO) and can enhance a website's position in search engine results. External links refer to hyperlinks that direct users to a domain distinct from the one containing the link. When various websites establish links to a particular site, it indicates to search engines that the site possesses credibility and significance.
An integrated, strategic marketing agency with over 27 years’ experience. With a broad client base in both the Public and Private sectors including Health & Social Care, Tourism, Financial Services, Manufacturing, Travel, Life Sciences and Retail.
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